Figured I’d blog about something that made me feel all warm and nice inside. I’ve been getting lots of IM’s and emails from readers and members of WickedFire about how they read what I wrote on PPC Arbitrage, and how instead of just sitting around reading, they put it into play. Not only has it been paying off, nicely too, but it’s actually helping all of these smaller and medium sized webmasters get over the hurdle of “I want to make at least $2k a month on auto-pilot”. I promise, this is not a pitch for an ebook or some killer system to wealth and riches. This is actual stuff that is working. I have never charged a dime for any of the information either, and don’t plan on it!
How much is needed to be successful at PPC Arbitrage? Not a lot. Most of the guys doing it have created their site with AdSense or YPN, which took them a few hours, which is expected with your first site/page, because you’re not used to it just yet. But even so, a few hours of making a few pages on some information topic they don’t really know all that much about, slapping the contextual ads on there, and then driving traffic to it. So, aside for the work amount, the cost is so basic too. All you need to do is just prove it to yourself that at it works before you allocate a larger budget to the project. Typically, people will invest about $100 to maybe $300 at most. It’s up to you if you want to burn through that budget in a few hours, a few days, or a month. Most people let it run for about a week, and almost everyone sees results immediately. Sure, you may have to wait on a net 30 basis to get your check, but when you compare it to anything else, it overrides it so quickly.
Just to prove how goddamn easy and quick the ROI took, a friend of mine tested a small site for some weight loss drug called Hoodia. Put up the content, slapped the ads onto it, put some links to affiliate products as well, and that was it. He had already cleared $50 in profit within the first 20 minutes. He used some Tier 2 PPC traffic, which comes pretty quickly, especially for a topic like that. The positioning of ads was very creative, but everything stayed within the rules of Adsense. Again, he wasn’t doing this as a form of making cash for himself, it was strictly as a test to prove that what I said works, and does so very well.
Here’s another example. A friend of mine who happens to own a very large ad network, obviously doesn’t need to money, but likes to dabble in all sorts of interesting and creative ways to make money, put up an information site on mortgages and loans. Very popular and expensive topic, no need to tell you guys that. Typically clicks for it will cost about $9 on Adwords for almost every major keyword on the topic. He took traffic from one of the 2nd tier engines, Searchfeed I believe, pushed some traffic to it, and now, in month 2, he’s averaging $5k a month. Not bad at all. I think his total investment was a little over $2k for both months combined!
In the second example, my friend used a practice that I mentioned a few times to other people as a way to make even more money, or maybe convert the non-clickers of your ads into clickers, because again, that’s all you want them to do. You aren’t building it to make them come back time after time for updated information, because there will be none. All you want them to do is clickthrough to the advertiser who can either supply them with better, more accurate information, or a product/service that they are already looking for. So back on topic, using different forms of contextual based advertising and maybe tossing in some affiliate links on the sides is a good way to go. This way, if the user has no interest in your ads that they can tell are from Google (which aside for people within our industry don’t really notice this stuff like we do), they may click on something else. Perhaps you should add some Adbrite ads, or maybe something like Intellitxt or Kontera. Even Chitika ads can do well if it’s targeted to something in the shopping or consumer electronics area.
My point is, just because you’re making a site for something like arbitrage, doesn’t mean it has to look like it’s a MFA page (MFA - Made For Adsense). Spruce it up a bit with more ways to make cash, things to compliment the ads in ways that may not look like blatant ads, but can still drum up lots of clicks. Alright, you may not make $1 a click from it, but I’d rather make $0.15 a click instead of zero. You’ll see, it will hike up your profit margins.
In closing, I’m really glad people are using the advice I give, and not just making assumptions about it, or bashing it without trying it. I will always catch shit from people who disagree, and that’s fine, but 99% of those people who usually disagreed, never even tried it. Of all of the people who have tried it and failed, it was a minor failure and they usually go over where they failed and how, fix their mistakes, and poof, back on the horse they go, and into the ranks of success stories. So if you hit a snag, keep trying. We aren’t talking about investing a ton of cash here or something that you can lose your shirt over. It’s simple trial and error. Pick a topic, make a page/site, slap some ads onto it, spend $100 or so on some cheap 2nd tier traffic, and watch it go.
[Via Aojon.Com]
Watch Out for Winter Workouts
Delicious
Digg
Reddit
Magnolia
NewsVine
Furl
Google
Yahoo