Should You Advertise?

This article was excerpted from MadScam. Buy it today from EntrepreneurPress.com.

Sit down. Pour yourself a stiff drink. Then, on one side of one sheet of paper write down all the reasons why you think you should be advertising. After you’ve done that, refill your glass, turn over that same sheet of paper, and write down all the reasons why you shouldn’t be advertising. Only if the reasons on the first side of the sheet outweigh those on the reverse should you consider committing a portion of your hard­-earned revenues to an ongoing ad program.