The dirty little secret nobody is sharing with you (except me) is that some advertisers bid not on keywords but on domain names. There a few of these domain names, like LendingTree.Com can fetch up to a dollar per click. No kidding.
What’s the secret to profitable domain names, like LendingTree? These are very well known companies operating in profitable niches, like home loans for LendingTree.Com. Want more examples?
Eloan.Com (as well as Loan.Com). These two are from the same niche as LendingTree.Com, but not as profitable. FreeCreditReport.Com has multiple high bidders. So does CreditCard.Com. And OmahaSteaks.Com
Not all domain names are profitable. Netfix.Com and Amazon.Com aren’t very profitable. Neither is eBay.Com
Still, mentioning “profitable” domain names is a sound strategy for any AdSense publisher.
In order not to violate Google TOS, I rate niches with my own star system. ** - $0.20-$0.30 per click average, *** - $0.30-$0.50 per click average, **** - $0.50-$0.70 per click average, ***** - $0.70-$1.20 per click average. While I don’t mind sharing information on ***** niches, I don’t make this information publicly available because it would quickly kill these niches or get Google pissed off at me.
All AdSense niches were tested by me personally and your results shouldn’t be very different, unless your account was smart-priced, too much time passed since my testing, MFA got a hold of the niche or your site or traffic source sucks big time.
Obsession by Jonathan Kellerman
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