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How to Research Your Market

Starting a business is a little like buying a car: You need to do some research before taking the plunge. First, figure out if there's demand for your product or service. Do a competitive analysis. Find a place to set up shop. And create a p ...
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Is Your Ego Hurting Your Business?

Well, happy new year to y’all. Are we having fun yet? I was kinda hoping my first blog post of this brand-spankin’ new year would be a positive one, full of good tidings and all that. But I waited too long. One week into aught-seven, and the fur ...
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Justifiable Arrogance

In the half-century I’ve been around, I’ve seen arrogance be variously acceptable and unacceptable in mainstream culture. I grew up in a post-WWII family that prized humility and distrusted showboating. One of the biggest putdowns was to be told y ...
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Do You Split AdWord Ads The Right Way?

Three fourths of all Google advertisers pay at least 50% stupidity tax. Not just on Friday the 13th, but every day.Which is to say, most of those little ads you see all over the Internet cost their advertisers twice as much as they should. Sometimes ...
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10 Signs of a Great Franchise

More than anything else, what most prospective franchisees want to be sure of is that the franchise you are considering is a good all-around opportunity. We can use other words like “great” or “solid” or “reputable” to illustrate what you’re looking ...
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How Sigmund Freud Helped A Man Sell Couches Worth Thousands Of Dollars

Psychoanalysis, the treatment originated by Sigmund Freud more than a century ago that requires patients to lie on a couch and say whatever comes to mind, has been battered in recent years by everything from antidepressants to skepticism to managed c ...
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The Self Destructing Email

https://www.vaporstream.com/ A controversial new service makes it possible to send electronic messages that leave no record of their existence. VaporStream is a web-based recordless e-mail/IM hybrid messaging service. Messages sent using VaporStream ...
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How To Tell Your Prospects What They Need To Know

...Before you even meet them. We're still talking about the three aspects that make for a successful marketing strategy and so far, I've identified the first two...the list and the offer. Of course, he third stepping stone to direct marketing succes ...
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Inside Canada's $4-billion pet industry

Canadians spend $4 billion each year on their pets. More than half goes to the bare necessities: food and trips to the vet. But there's a huge new market for luxury animal products—designer clothes, posh resorts, organic treats, even insurance polici ...
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What Happens To The Ring When The Wedding Is Called Off?

http://www.idonowidont.com/A diamond may be forever, but love and marriage sure isn’t. With an estimated 50 percent of all marriages ending in divorce, a new Web site, "I Do, Now I Don't" is looking to capitalize on this more cynical side of diamonds ...
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