Every entrepreneur from New York to Los Angeles faces the same daily dilemma--a finite marketing budget and an infinite number of advertising options. After all, your customers are bombarded with hundreds of advertising messages each day. Fr ...

Everyone loves New York, except for when they have to take a cab to or from the airport and it ends up costing almost as much as airfare. Which is why smart New Yorkers are starting to plan their airport commutes via Hitchster.com. Founded by New Yor ...

There are marketing lessons everywhere you look. In the (hopefully) final chapter of my unpleasant encounter with the cable company, I was reminded that a “tier” system is almost always in place when you’re dealing with businesses that have a product ...

In just a few years, blogs have become a phenomenon. Every day, an estimated 175,000 new blogs and more than 1.6 million blog updates go online, according to Technorati, a blog tracking firm. As of late January 2007, Technorati was tracking 63.2 mill ...

Most small businesses that run a website today don't have the insider knowledge to optimize their content and overall visibility online. I personally handle internet marketing issues--SEO, PPC, e-mail marketing, copywriting--every day, and I'm always ...

Listen. Your customers are trying to tell you something. If you hear what they say, your business will thrive. This news is as old as the hills, but there are a couple of recent developments that underline these longstanding truths. These develop ...

In the last Success Marketing Strategy we talked about pricing and how most business people under price their products and services. Of course, fixing this problem is a huge source of profit improvement. A second source of profit improvement directly ...

Sorry, no one is in the office right now: They’re all at the movies. Don't laugh--such a response is becoming more plausible as employers find new and enticing ways to attract and motivate employees with a wide range of perks designed to enhance indi ...

http://www.iceculture.comIn a sleepy southwestern Ontario town no larger than an intersection marked by a family diner, a small company is doing very big, and very cool, business. Iceculture Inc., known for manufacturing and selling ice blocks and s ...

http://www.alchemygoods.com/Two years ago, Eli Reich was a mechanical engineer consultant for a Seattle wind energy company when his messenger bag was stolen. The environmentally conscious Reich, who rode his bike to work every day, decided that in ...