One of the secrets to market domination is knocking yourself off. NOT cloning yourself, but creating a new Unique Selling Proposition in the same market.
That's why Toyota created Lexus. It's why McDonalds started Chipotle. It's not just big companies either - it's just as true with 'little' guys on the Internet. In some of the most competitive markets imaginable, you see 11 real ads on the first page and most people don't know that two parent companies might be responsible for 5 or 6 of them.
Hey, if you've successfully gained a foot hold in one market - and you understand that market deeply - then if you want to grow your business bigger then why go to the trouble of learning a brand new niche?
Do something in the one you're already in. Create a NEW offer that's so appealing, it takes its place along with the other top dogs. New product, new website, new Google account.
Don't ever forget that on *any* search term there's a whole spectrum of tastes and desires that the keyword represents. One website and one ad can only cater to a handful of them. There are still others you're not serving. But you can.
[Via Perry Marshall]
10 Marketing Tools for Home-Based Businesses
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