As a former lawyer who dreaded tie-shopping, Greg Shugar of Naperville, Ill., knew other businessmen probably shared his feelings. So not long after founding an online store called the TheTieBar.com with his wife, Gina, in 2004, he added a service to make shopping more convenient for customers -- not to mention, lucrative for his own business.
He started a Tie-of-the-Month Club.
For $199 a year, customers signed up at www.thetiebar.com to receive a silk tie each month. So far, the Tie Bar, which designs the ties and has them manufactured in China, has more than 150 subscribers, with more than a dozen on their second year.
Read more on The Wall Street Journal Online.
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