The first time I heard about Chris Carpenter's "GoogleCash" I thought it was the silliest thing I'd ever heard of.
What's GoogleCash?
It's the world's fastest instant business, really. It works like this:
1) You go to a website that pays commission when visitors you send there buy, and you sign up for their affiliate program
2) You go to Google and write AdWords ads and send people to that site
3) You get checks in the mail and your profit is the difference between your AdWords spend and your affiliate checks.
You can do this literally in as little as 30 minutes. It's amazingly clever, really. If you have a dozen different GoogleCash businesses running all at the same time, it can add up to a full time income - with no website, no customer service problems, and no boss. Pretty nice.
So why did I think it was so crazy at first - and why did I change my mind?
I thought it was crazy because in business, *getting* customers is expensive. It's *having* and *keeping* customers that's profitable. If you're just brokering traffic, you're only dealing with the first step.
What changed my mind, however, was the fact that I saw a lot of people making it work. Today I've got some GoogleCash businesses set up, too, and they're profitable. Here's the thing I didn't realize at the beginning:
There are a lot of different ways to get traffic to a website, and rarely is one person good at all of them. Somebody who owns a website and runs an affiliate program might be really great at email marketing or banner ads or something else, but may be totally baffled by Google AdWords. Maybe they just don't want to bother with it.
That's OK.
Because if they have a couple of affiliates who are good at AdWords, they still get AdWords traffic and their affiliates still get paid for setting it all up. Everybody wins.
And here's a couple of other thoughts as well:
GoogleCash is a brilliant, low-risk way to test the waters in any market you want to go into. You might have your own product and you might not even be interested in doing other peoples' affiliate programs per se.
But that's OK, because the GoogleCash method allows you to test ads, keywords, and other people's programs, and figure out how much traffic is available, what the market is like, and how many people buy.
Finally, don't play the game unprepared. You can waste a *lot* of money if you don't do it right, and there are a lof of things that can go wrong. So discover the methods that really work for AdWords and set it up the way I teach you to. You'll be head and shoulders above 95% to 99% of other marketers when you do that.
[Via Perry Marshall]
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