I want to point out that when you take a mundane, boring, low profit niche, like “dogs”, with a little research and luck you can discover pretty decent smaller niches inside the big low profit niche.
For example, dog flea control. When your dog gets fleas, you’ll pay any money to get rid of fleas (electronic flea collars can be pretty expensive). When a person searches for flea medication or flea treatment, you can be sure that they are in a buying mood.
With a little testing, you can fairly easily figure out what keywords perform best in this niche – flea collar, flea medication, flea treatment or flea shampoo.
If I wanted to find another profitable dog niche, where would I look? How about dog insurance or pet insurance? It might work. How about dog bites? Dog bite law, dog bite lawyer, dog bite settlement. These might be worth something.
How about dog cremation? Or dog cemetery? Definitely worth looking into. What else? Some rare medical condition or medication. Expensive vet procedures. Dog grooming. Etc.
Now, most of these won’t turn out to be very profitable, what I am saying is that you should always try to find a niche inside a niche that others haven’t thought of.
In order not to violate Google TOS, I rate niches with my own star system. ** - $0.20-$0.30 per click average, *** - $0.30-$0.50 per click average, **** - $0.50-$0.70 per click average, ***** - $0.70-$1.20 per click average. While I don’t mind sharing information on ***** niches, I don’t make this information publicly available because it would quickly kill these niches or get Google pissed off at me.
All AdSense niches were tested by me personally and your results shouldn’t be very different, unless your account was smart-priced, too much time passed since my testing, MFA got a hold of the niche or your site or traffic source sucks big time.
Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!