There are many sites you can visit on the internet which tell you how much money they are making using Google Adsense. They even show you some screenshots of their earnings.
Is it just me, or does there seem to be something odd in all of this? If you were making thousands or tens of thousands of dollars every month, would you start selling an ebook for $47 telling other people how to do it? Would you just get bored with making all of that money and give it up in order to sell your secret for a few dollars?!
I am not saying that it is impossible to make a huge amount of money with Adsense. What I am saying, is that it is not easy. There is no get-rich-quick scheme. However, if you do put the work in and follow some basic rules, then there is a great chance to earn some serious money.
One way is to do it by quantity. What I mean by this, is to build 100s if not 1000s of sites. This will make you money, but also takes a huge amount of investment buying the domains names and hosting and building the actual sites themselves. To build 500 sites will cost you thousands of dollars.
There is also the risk that with all of this investment, you will become banned by Google Adsense become of a mistake that you have made. When this happens, you will lose your entire kingdom and empire.
However, there are easier ways to increase your revenue with even just one site:
1. Use the large rectangle to display your ads. Again and again tests show that this is the best performing ad.
2. Create the text in your ad as black. The URL should be either black depending on the site. The advantage of blue, is that this is the default color for links and so visitors are used to clicking on
these URLs.
3. Another format which works is to use the horizontal banner with an image or images above it. This will bring attention to the ads, and make people click on them.
4. Ensure that the traffic coming to your ad is interested in what you have to say. If the ad is not relevant to them, then they will not click on it. There is no point in driving huge amounts of
traffic to your site as the click-thru rate will be extremely low and will not payout in the long-run.
5. You constantly need to be testing what you are doing and making changes to try and improve your click-thru rate and the cost that you are being paid per ad. If you are not doing this, then you are leaving serious money on the table as there are always ways to improve your ad and therefore your click-thru rate
6. Continuously move forward. What I mean by this, is that you must always build new sites and improve your current sites. If you are not doing this, then your Adsense revenue will actually decrease.
7. If you want to earn a serious amount of money from your site, then it is vital that you are building a site around the correct keywords and optimizing your pages towards these keywords.
Ben Shaffer
Before You Buy Software on eBay
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