A bus shelter usually isn't the kind of place where people want to breathe deeply. But that may change in San Francisco next week at a few of the shelters that will be infused with the scent of fresh-baked, chocolate-chip cookies.
It's the brainchild of marketers for the California Milk Processor Board, who are hoping the captive crowds waiting for a bus will be enticed to go home and grab a glass of milk after they take a whiff of the artificial scent and are cued visually with "Got Milk?'' advertisements to be posted in the shelters.
But Veronica Navarro, a street-smart 16-year-old high school student waiting in a bus shelter at Fifth and Mission streets Wednesday, wasn't so sure the goal would be realized.
"It's going to smell like cookies and bums,'' she predicted.
Read more on sfgate.com.
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